Eley Fitness is a brand owned by Eley Fitness Ltd, our registered office is The Masters House, 92A Arundel Street, Sheffield, S1 4RE and our company number is 9699640. For the purpose of the Data Protection Act 1998 up to an including 24 May 2018 and the EU General Data Protection Regulation, we are the data controller (i.e. the company who is responsible for, and controls the processing of your personal data). This policy, together with our terms and conditions and any other documents referred to in this policy, explains how we collect, process, use and protect any personal data which we collect from you or that you provide to us.

Your Personal Information:

We may collect and process the following data about you:


  • Certain personal information such as your name, postal and email addresses, telephone number(s) & medical history.

  • Information provided when signing up for sessions with Eley Fitness Ltd.

  • Information collected if you participate in discussion boards or other social media functions related to our Business or site

  • Information about your bookings or an event with Eley Fitness Ltd.

  • If you contact us, we may keep a record of that correspondence

  • We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.


We are also working closely with third parties (including, for example, business partners and sub-contractors in delivery services) and may receive information about you from them which we will add to the information we already hold about you in order to help us provide goods and services and to improve your experience with us.

Acceptance Of Terms:

By submitting information to us or using our Website or registering for services through the Website, you:

  • Agree to accept the data protection practices outlined in this Privacy Policy; and

  • Consent to our collecting and processing your personal data in accordance with this Privacy Policy.

Use Of Your Information:

  • We may use the information that you provide or that we collect for the following purposes: To register you with Eley Fitness Ltd, to set up and manage your Eley Fitness account

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us; including through the use of email and text message where appropriate;

  • To take advice and action in relation to the collection of debts

  • To notify you about our products, services or special offers that may be of interest to you, (Where you have provided us with the consent to do so)

  • for detecting and protecting against error, fraud or other criminal activity

  • to enforce our terms and conditions of use including carrying out security reviews to validate your identity, age, contact details and financial information or

  • in any other way as described to you at the time of collection of your personal data.

If you would like us to contact you with details of our special offers, products or services you might be interested in, please tick the opt-in box on any registration form that you complete. You can unsubscribe from these updates at any time by following the instructions within any electronic communication.

Disclosure Of Your Information:

  • We value your privacy and do not sell your information to any third parties under any circumstances.

  • We may include announcements from partners or other third parties in some Eley Fitness communications, but we do not provide any of your personal data to third parties, except where required by law.

  • We may give information about you to the following, who may use it for the same purposes as set out above:

    • to agents, contractors and employees of Eley Fitness Ltd to administer your membership, your account, and any products and services provided to you now or in the future; such as PT Minder

    • to mailing houses, our marketing agencies, sms/email systems providers (such as MailChimp) and other distributors for the distribution of Eley Fitness Ltd Leisure information to you

    • To developers that assist us in the improvement and optimisation of our site.

  • to anyone to whom we transfer or may transfer our rights and duties under our agreement with you if we have a duty to do so or if the law allows us to do so. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

  • to third parties who will help process or administer Eley Fitness Ltd services or who will provide advice and take action in relation to the collection of debts.


Your Rights

Your right to control what communications, if any, that you receive from Eley Fitness Ltd is important to us. The information below will assist you in understanding the different communications options you have, and how you can notify us of changes in your preferences or to unsubscribe in general

  • We only send email or text messages to individuals who have requested that these mailings be sent to them, or as part of an ongoing relationship we have with an individual or business

  • If we provide notifications to Members including, without limitation, class cancellations, membership terms or bookings changes, these notifications may be made by telephone or sent by email, text message, mobile telephone application, post or any other appropriate means.

  • Eley Fitness Ltd maintains a list of people who have expressed an interest in receiving updates about events, special promotions and offers. These can be sent by email, post or text message according to your preferences. You can subscribe to these updates at any time, and unsubscribe by following the instructions within any electronic communication

    • you may reply to email or text messages from Eley Fitness Ltd requesting that your address be unsubscribed. Any request will take approximately 5 working days to process.


Access to Information

The Act gives you the right to access and request changes to information held about you. For further information about your rights under GDPR you can look at the Information Commissioners Office (ICO) website:



  • In order to comply with our obligations under new GDPR regulations, we will protect your personal data from unauthorised access, misuse, alteration or loss by using commercially reasonable security measures. Any payment transactions will be encrypted using SSL technology

  • Nothing in this policy in any way excludes or limits our liability for negligence causing death or personal injury or for fraudulent misrepresentation

  • Unfortunately the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to our site; any transmission will be at your own risk

  • We are not responsible or liable to you for any loss or damage you may suffer or incur in connection with your use of this Site which is caused by any event beyond our reasonable control including the electronic transmission of information, content, material and data over the internet and the interception and decryption of it by others

  • We are not responsible to you for any losses or damage you may suffer caused by any distributed denial-of-service attack, or any viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful and which may infect, contaminate or damage your computer equipment or computer programs, or cause damage to software or damage to or loss of data unless caused by our negligence. You should ensure that you use appropriate virus checking software and firewalls

  • Whilst we have taken reasonable steps to ensure the accuracy, currency, correctness and completeness of the information contained on the Site, we do not check, review, monitor, verify or endorse any information, content, material or data collected from or provided by third parties which is displayed on or is otherwise available from this Site or any third party websites or services which you can access from the Site. We are not responsible to you for any loss, damage or injury you may suffer or incur in connection with such information, content, material or data. It is your responsibility to check that such information, content, material or data is accurate, current, correct and complete.

  • If your personal data is accessed by an unauthorised third party, we will not be responsible for any direct or indirect damage caused as a result of such unauthorised access.

  • Whilst we take all reasonable steps to ensure that the Site continues to be available there may be times when it is not available. This may be for reasons relating to the maintenance of, or alterations to, the Site or for reasons beyond our control. We are not responsible to you if the Site is unavailable


Contacting Us:

All questions, comments and requests regarding this privacy policy should be addressed to: The Data Controller: Or by writing to: The Data Controller, Eley Fitness Ltd, Unit 2B, Station Yard, Station Road, Bakewell, Derbyshire, DE45 1GE.